We Count! is a multimedia campaign to build the civic power of youth of color, especially those from LGBTQ+ and immigrant communities, and amplify their ideas and dreams for the future. Together with leading community organizers, Breakthrough will offer tailored voting and Census resources, a safe space for listening to and storytelling by young people engaged in the civic process, and a springboard for action toward putting power back in their hands. Through mass media, We Count! will amplify the experiences, passions and imaginations of GenZ voters in order to inspire and offer resources to their peers.   We Count! builds on a 20-year legacy of harnessing the power of storytelling, media and pop culture to advance human rights. Since 1999, Breakthrough has accelerated narrative and cultural change at the intersection of gender equity, racial justice, and immigrant rights.