We Count! builds on a 20-year legacy of harnessing the power of storytelling, media and pop culture to advance human rights. Since 1999, Breakthrough has accelerated narrative and cultural change at the intersection of gender equity, racial justice, and immigrant rights.

We Count! is made possible with generous support from the Roddenberry Foundation. Learn more about the Foundation and its trailblazing community partners here. 

Youth of color represent a growing, passionate -- but still under-resourced -- voting bloc in the United States. 7 million youth of color are newly eligible voters, but voting means overcoming barriers. Not only are voting processes complex and inconsistent, often intentionally so, but many elected officials bear little resemblance to the changemakers youth of color look up to in their own communities, and there’s an empathy gap: not all are committed to addressing the issues youth of color care about most. There are also significant disenfranchisement efforts that harm young people, like voter ID laws and early voting or vote-by-mail restrictions, which demonstrate the fact that when young people don’t turn up to vote it is more about society’s failure to close the gaps in access than it is a failure on their part.

We Count! bridges those gaps, offering tailored resources, a safe space for listening and storytelling, and a springboard for action, toward putting power back in their hands. Through mass media, and in partnership with leading community organizers, we are amplifying the experiences, passions and imaginations of GenZ voters, to inspire and offer resources to their peers.

The work doesn't stop after Election Day. Join Breakthrough and our partners as we continue building a movement of democracy builders and radical cultural influencers. Sign up for our newsletter here.