CASE STUDY: TARGETING MICRO COMMUNITIES

We partnered with Facebook to test how targeting micro-communities could build organic interest and offline connections. Powering Culture Change to End Campus Sexual Assault The campaign goal was to disrupt and transform the culture of sexual violence on campuses to make all students safer. By targeting students and people affiliated with universities through social media,…

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Breakthrough’s THE G WORD Honored For Best Web: Activism In The 20th Annual Webby Awards.

FOR IMMEDIATE RELEASE Contact: Lynn Harris Phone: 212.868.6500 Email: lynn@breakthrough.tv New York, NY —April 5 – Breakthrough announced today that its multimedia storytelling platform THE G WORD has been honored for Best Web: Activism in the 20th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts…

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THESE PHOTOS BRILLIANTLY FIGHT BACK AGAINST REVENGE PORN

Refinery29 Kasandra Brabaw 2/15/2017 Sharing nude photos and sex videos without permission counts as sexual harassment and abuse, and is illegal in some states. That should be obvious, but many people are somehow hazy on the principals behind what is commonly known as “revenge porn” — sharing intimate images of someone without their consent. In fact, a…

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BREAKING THE SILENCE

Journal of College Admission Kathryn Drury Wagner 01/24/2017 College-age women are the demographic most likely to be victims of sexual violence, yet 80 percent of college students don’t report these incidents. What are colleges doing to address this issue, and what role does campus safety play in admission? When parents of today’s students were applying…

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‘RAPE CULTURE’ IS MAINSTREAM

Indianapolis Star Joe Samalin 6/13/16 Stanford University student and Olympic hopeful swimmer Brock Turner was convicted on three felony counts for raping a 20-year-old woman on campus and was sentenced to only four months in a county jail because, as the judge put it, “A prison sentence would have a severe impact on him.” Maybe…

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THIS IS EVEN BIGGER THAN BROCK: WHAT WE CAN ALL DO TO DISMANTLE RAPE CULTURE

Huffington Post Phoebe Schreiner 6/11/2016 By sharing her heartbreaking story, “Emily Doe” held up a cultural mirror for us all to see. Every harrowing detail gave us an ugly glimpse of the culture we live and breathe every day. In that mirror, we see the social and institutional norms and practices that enabled her rape, blamed…

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EMILY DOE IS OUR PATH TO CULTURE CHANGE

Medium Mallika Dutt 6/10/2016 Emily Doe is angry. And yet, in the midst of such trauma, she created a thing of raw, powerful beauty. We may never know her real name, or hear from her again. But she is the protagonist of this story. She will go on, she will heal, and she will thrive, because…

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‘BREAKTHROUGH GENERATION’ NEEDED TO END CULTURE OF VIOLENCE AGAINST WOMEN

Thomson Reuters Foundation Astrid Zweynert 4/14/2016 OXFORD, England (Thomson Reuters Foundation) – Mallika Dutt and Sonali Khan have an ambitious goal: to mobilize an entire generation to put an end to violence against women – and men are at the heart of their campaign. Their organization Breakthrough works in the United States and India, deploying…

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