Today, Black women are loving their hair unapologetically. We are creating and buying our own products from brands made “By and for Us.” Black hair is a story of resilience and the story has continued as a key topic of conversation throughout 2020. Yes, our twist outs, fros and low cuts are taking center stage as a representation of independence and strength. And yet, centuries of race-based hair discrimination has sparked the saying, “Black hair is not just hair.” Why?

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In wake of the killings of Jacob Blake, Breonna Taylor, Tony McDade, Ahmaud Aubrey, George Floyd and many other Black people killed by police, America is at its tipping point. It is totally normal to wonder how greatly our voices can shine in the midst of all this violence and a global pandemic. This country has been faced with generation after generation of racial, economic and social inequalities, so, how can we effectively improve the health of our society when faced with so many long-standing obstacles?

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Since 1999, Breakthrough has been at the vanguard of harnessing the power of media, arts and tech to spark radical culture change. Working in the U.S. and India, we have used pop culture vehicles like music videos, video games, and stand up comedy to promote human rights at the intersection of gender equity, racial justice,…

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